Publications
Publications
  • May 1995
  • Article
  • Journal of Marketing Research (JMR)

Contractual Arrangements in Franchising: An Empirical Investigation

By: D. Agrawal and R. Lal
  • Format:Print
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Keywords

Contracts; Agreements and Arrangements

Citation

Agrawal, D., and R. Lal. "Contractual Arrangements in Franchising: An Empirical Investigation." Journal of Marketing Research (JMR) 32, no. 2 (May 1995).

About The Author

Rajiv Lal

Marketing
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