Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 2013 (Revised March 2014)
  • Case
  • HBS Case Collection

Inditex: 2012

By: John R. Wells and Galen Danskin
  • Format:Print
  • | Language:English
  • | Pages:32 
ShareBar

Abstract

In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de Madrid, Inditex's share price tripled from 2008 to 2012 and traded at 25 times expected 2013 earnings, a 15% premium over Swedish rival, H&M. From 1,080 stores in 2000, it had expanded to 6,009 locations while sales and operating profits grew 25% p.a over this period. It had also established online stores across 23 different markets, with plans for launches in Russia and Canada during 2013, and it managed eight different brands. CEO Pablo Isla remained confident of future success and anticipated store expansion would continue growing at 8%-10% per year for the next three to five years. How could Inditex best maintain its strong growth and fend off competition?

Keywords

Strategy; Fashion; Fashion Industry; Strategy; Strategic Planning; Competitive Strategy; Fashion Industry; Spain

Citation

Wells, John R., and Galen Danskin. "Inditex: 2012." Harvard Business School Case 713-539, June 2013. (Revised March 2014.)
  • Educators
  • Purchase

About The Author

John R. Wells

Strategy
→More Publications

Related Work

    • June 2013 (Revised March 2014)
    • Faculty Research

    Inditex: 2012

    By: John R. Wells and Galen Danskin
    • May 2018
    • Faculty Research

    Inditex: 2018

    By: John R. Wells, Galen Danskin and Gabriel Ellsworth
Related Work
  • Inditex: 2012 By: John R. Wells and Galen Danskin
  • Inditex: 2018 By: John R. Wells, Galen Danskin and Gabriel Ellsworth
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College