Publications
Publications
- July 2013
- HBS Case Collection
Sample6: Innovating to Make Food Safer
By: Robert F. Higgins and Kirsten Kester
Abstract
Tim Curran, CEO of Sample6, a start-up biotechnology company developing a novel food safety diagnostics platform, must decide how to partner with food industry players. How can he best convince leaders in this mature industry to adopt a new technology and improve food safety? Additionally, he faces a number of questions related to product development, marketing, regulatory compliance, and dynamic industry trends. This case provides an overview of food safety in the United States, and focuses on the strategic goal of transforming food safety from a "necessary evil" to a brand-enhancing differentiator.
Keywords
Data Analytics; Food Safety; Biotechnology; Nutrition; Entrepreneurship; Product; Partners and Partnerships; Food; Technological Innovation; Business Startups; Governing Rules, Regulations, and Reforms; Product Development; Agribusiness; Information Technology; Globalization; Performance Improvement; Safety; Technology Adoption; Agriculture and Agribusiness Industry; Food and Beverage Industry; Biotechnology Industry; Information Industry; United States; Boston; Massachusetts
Citation
Higgins, Robert F., and Kirsten Kester. "Sample6: Innovating to Make Food Safer." Harvard Business School Case 814-014, July 2013.