Publications
Publications
  • spring 1996
  • Article
  • Marketing Science

The Effect of Manufacturer Advertising on Retail and Wholesale Margins

By: R. Lal and C. Narasimhan
  • Format:Print
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Keywords

Advertising

Citation

Lal, R., and C. Narasimhan. "The Effect of Manufacturer Advertising on Retail and Wholesale Margins." Marketing Science (spring 1996).

About The Author

Rajiv Lal

Marketing
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