Mrs. Fields, Inc. (1977 - 1987)

Lynda M. Applegate; Keri O. Pearlson

Case | HBS Case Collection | April 1994 (Revised October 2001)

Mrs. Fields, Inc. (1977 - 1987)

by Lynda M. Applegate and Keri O. Pearlson

Abstract

Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring sales employees. Teaching objectives include discussion of information technology architecture, organizations, management control, and strategy. A condensed version of Mrs. Fields Cookies.

Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry;

Format: Print

16 pages

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Citation:

Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. (1977 - 1987)." Harvard Business School Case 194-064, April 1994. (Revised October 2001.)

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Mrs. Fields, Inc. (1977 - 1987)

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Mrs. Fields, Inc. (1977 - 1987)

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