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• Technical Note | HBS Case Collection | November 2018 (Revised March 2019)

  Initial Coin Offerings in 2018

  Jeffrey J. Bussgang, Ramana Nanda, Robert F. White and Nathaniel Schwalb

  In 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already some emerging consensus on the benefits and challenges of building with blockchain and emerging best practices for Initial Coin Offerings.

  Keywords: Blockchain; Initial Coin Offerings; ICO; Decentralization; networks; Protocols; Entrepreneurship; Project Finance;

  Citation:

  Bussgang, Jeffrey J., Ramana Nanda, Robert F. White, and Nathaniel Schwalb. "Initial Coin Offerings in 2018." Harvard Business School Technical Note 819-057, November 2018. (Revised March 2019.)  View Details

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• Case | HBS Case Collection | March 2017 (Revised November 2018)

  BYJU'S The Learning App

  John Jong-Hyun Kim and Rachna Tahilyani

  BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially in India, BYJU’s decides to enter the United States and other English speaking international markets. It believes that the United States has a large demand for “better learning,” a strong digital payment infrastructure, and a willingness to pay subscription fees. At the same time, winning in U.S.’s education market, where most students attend public schools and many ed-tech companies are proliferating, is challenging. Is it wise to expand to the U.S., even though India presents such a vast untapped opportunity with so many students in need?

  Keywords: Education; Mobile Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States;

  Citation:

  Kim, John Jong-Hyun, and Rachna Tahilyani. "BYJU'S The Learning App." Harvard Business School Case 317-048, March 2017. (Revised November 2018.)  View Details

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• Technical Note | HBS Case Collection | November 2017 (Revised November 2018)

  Blockchain, Cryptocurrencies and Digital Assets

  Ramana Nanda, Robert F. White and Alexey Tuzikov

  Keywords: Blockchain; cryptocurrency; Initial Coin Offering; ICO; Finance; Entrepreneurship; Financial Services Industry;

  Citation:

  Nanda, Ramana, Robert F. White, and Alexey Tuzikov. "Blockchain, Cryptocurrencies and Digital Assets." Harvard Business School Technical Note 818-066, November 2017. (Revised November 2018.)  View Details

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