Tyra Banks: Personal Branding (TP)

Rohit   Deshpandé; Kerry  Herman; Annelena  Lobb

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Teaching Plan | HBS Case Collection | August 2013

Tyra Banks: Personal Branding (TP)

by Rohit Deshpandé, Kerry Herman and Annelena Lobb

Language: English

Format: Print

6 pages

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Citation:

Deshpandé, Rohit, Kerry Herman, and Annelena Lobb. "Tyra Banks: Personal Branding (TP)." Harvard Business School Teaching Plan 513-096, August 2013.

About the Author

Rohit Deshpande

Sebastian S. Kresge Professor of Marketing

Marketing

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Case | HBS Case Collection | December 2019 (Revised January 2020)

The New LAX: Ready for Takeoff?

Boris Groysberg, Carin-Isabel Knoop and Kerry Herman

Chair of LAX Board Sean Burton and LAX CEO Deborah Flint have made progress on streamlining and modernizing LAX's complex capital projects ($12 billion worth) while reorganizing and retooling Los Angeles World Airport (LAWA) staff resources, management processes, and revitalizing the LAX guest experience. From 2015-2019, LAX's performance improved, yet many challenges remained, and new ones continued to come to light. In December 2019, as Flint prepared to move onto a new position, Burton and the board are assessing the progress the team has made, and looking to next steps.

Keywords: Leadership and Change Management; Leadership; Change Management; Performance Improvement; Strategic Planning; Air Transportation;

Citation:
Groysberg, Boris, Carin-Isabel Knoop, and Kerry Herman. "The New LAX: Ready for Takeoff?" Harvard Business School Case 420-025, December 2019. (Revised January 2020.) View Details

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Case | HBS Case Collection | August 2008 (Revised January 2020)

Rachael Ray: Cooking Up a Brand

Boris Groysberg and Kerry Herman

The case details the rapid rise of Rachael Ray's career, beginning with her first appearance on NBC's Today show in March 2001. The case chronicles her success, exploring her various brands, promotional work, and expansion into new media markets. The case also allows students to grapple with the challenges Rachael Ray might face in terms of the continued sustainability of her successful brand.

Keywords: Business Growth and Maturation; Brands and Branding; Personal Development and Career; Expansion; Entertainment and Recreation Industry;

Citation:
Groysberg, Boris, and Kerry Herman. "Rachael Ray: Cooking Up a Brand." Harvard Business School Case 409-011, August 2008. (Revised January 2020.) View Details

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Case | HBS Case Collection | April 2015 (Revised January 2020)

Bankruptcy in the City of Detroit

Stuart Gilson, Kristin Mugford and Annelena Lobb

The June 2013 bankruptcy of Detroit, Michigan, was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load, and increasing retiree costs. These financial strains led to cuts in basic public services, declines in population, and significant urban blight. The State of Michigan appointed an emergency manager, Kevyn Orr, to lead the city though the restructuring process. In March 2014, Orr and his team put forth a restructuring plan to the city's creditors that provided for needed reinvestment in city services, but low recoveries for unsecured creditors. The city's plan also proposed that the Detroit Art Collection be transferred to a trust funded by philanthropists, with the proceeds accruing solely to retirees rather than to all creditors. Orr and his team must now find consensus on a plan that meets the needs of Detroit and is acceptable to its creditors.

Keywords: Chapter 9; chapter 11; Restructuring; Financial Liquidity; Insolvency and Bankruptcy; City; Government Administration; Public Sector; Financial Crisis; Financial Management; Failure; Labor Unions; Urban Development; Public Administration Industry; Michigan; Detroit;

Citation:
Gilson, Stuart, Kristin Mugford, and Annelena Lobb. "Bankruptcy in the City of Detroit." Harvard Business School Case 215-070, April 2015. (Revised January 2020.) View Details

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Tyra Banks: Personal Branding (TP)

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