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  • April 2013
  • Article
  • Management Science

Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation

By: Julie Battilana and Tiziana Casciaro
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Abstract

We propose a relational theory of how change agents in organizations use the strength of ties in their network to overcome resistance to change. We argue that strong ties to potentially influential organization members who are ambivalent about a change (fence-sitters) provide the change agent with an affective basis to coopt them. This cooptation increases the probability that the organization will adopt the change. By contrast, strong ties to potentially influential organization members who disapprove of a change outright (resistors) are an effective means of affective cooptation only when a change diverges little from institutionalized practices. With more divergent changes, the advantages of strong ties to resistors accruing to the change agent are weaker, and may turn into liabilities that reduce the likelihood of change adoption. Analyses of longitudinal data from 68 multi-method case studies of organizational change initiatives conducted at the National Health Service in the United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as tools of political influence through affective mechanisms.

Keywords

Organizational Change And Adaptation; Social And Collaborative Networks; Power And Influence; Health Industry; United Kingdom

Citation

Battilana, Julie, and Tiziana Casciaro. "Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation." Management Science 59, no. 4 (April 2013): 819–836.
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About The Author

Julie Battilana

Organizational Behavior
→More Publications

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More from the Authors
  • Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil By: Julie Battilana, Ruth Costas, Marissa Kimsey and Priscilla Zogbi
  • Problem, Person, and Pathway: A Framework for Social Innovators By: Julie Battilana, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis and Christian Seelos
  • La poursuite conjointe d'objectifs sociaux et financiers dans les entreprises. L'entreprise sociale comme laboratoire d'étude des modes d'organisation hybrides By: Julie Battilana
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