Publications
Publications
- April 2013 (Revised June 2018)
- HBS Case Collection
Amazon, Apple, Facebook, and Google 2018
By: John Deighton and Leora Kornfeld
Keywords
Amazon; Apple; Facebook; Google; Online Platforms; Marketing; E-commerce; Digital Platforms; Digital Marketing
Citation
Deighton, John, and Leora Kornfeld. "Amazon, Apple, Facebook, and Google 2018." Harvard Business School Teaching Note 513-100, April 2013. (Revised June 2018.)