Publications
Publications
  • April 2013 (Revised October 2014)
  • Teaching Note
  • HBS Case Collection

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:32
ShareBar

Citation

Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.)

About The Authors

Elie Ofek

Marketing
More Publications

Jill J. Avery

Marketing
More Publications

Related Work