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  • April 2013 (Revised October 2014)
  • Teaching Note
  • HBS Case Collection

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:32
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Citation

Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.)
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About The Authors

Elie Ofek

Marketing
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Jill J. Avery

Marketing
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Related Work

    • January 2014
    • Faculty Research

    J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future

    By: Elie Ofek, Jill Avery and Jose B. Alvarez
    • April 2013 (Revised October 2014)
    • Faculty Research

    J.C. Penney's 'Fair and Square' Pricing Strategy

    By: Elie Ofek and Jill Avery
Related Work
  • J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future By: Elie Ofek, Jill Avery and Jose B. Alvarez
  • J.C. Penney's 'Fair and Square' Pricing Strategy By: Elie Ofek and Jill Avery
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