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  • March 2013
  • Teaching Note
  • HBS Case Collection

The Pepsi Refresh Project: A Thirst for Change (TN)

By: Michael Norton and Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:19
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Citation

Norton, Michael, and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change (TN)." Harvard Business School Teaching Note 513-087, March 2013.
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About The Authors

Michael I. Norton

Negotiation, Organizations & Markets
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Jill J. Avery

Marketing
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    • February 2021
    • Faculty Research

    White Claw: Defending Market Share as Competition Encroaches

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    • January 2021 (Revised March 2021)
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    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Jill Avery, Ayelet Israeli and Emma von Maur
    • 2020
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    'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

    By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
More from the Authors
  • White Claw: Defending Market Share as Competition Encroaches By: Jill Avery
  • THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI) By: Jill Avery, Ayelet Israeli and Emma von Maur
  • 'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
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