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The Pepsi Refresh Project: A Thirst for Change (TN)

By: Michael Norton and Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:19
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Citation

Norton, Michael, and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change (TN)." Harvard Business School Teaching Note 513-087, March 2013.

About The Authors

Michael I. Norton

Negotiation, Organizations & Markets
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Jill J. Avery

Marketing
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