March 2013
Teaching Note
HBS Case Collection

The Pepsi Refresh Project: A Thirst for Change (TN)

By: Michael Norton and Jill Avery

Format:Print
| Language:English
| Pages:19

Citation

Norton, Michael, and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change (TN)." Harvard Business School Teaching Note 513-087, March 2013.

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About The Authors

Michael I. Norton

Negotiation, Organizations & Markets

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Jill J. Avery

Marketing

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