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  • March 2013 (Revised March 2014)
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Cummins, Inc.: Building a Home Community for a Global Company

By: Joseph L. Bower and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour, Indiana; Daventry, England; and Pune, India. The Community Education Coalition (CEC) in Columbus has had success in improving the city's schools to make the area more competitive in attracting and retaining highly educated employees to this small Midwestern city. The CEC is planning an expansion into Seymour with Cummins' help. Will the CEC be able to improve the school system in Seymour enough to make it a viable choice for the new high horsepower engine line? The case highlights the role of Cummins' long-term effort at community development as a key element of its corporate strategy.

Keywords

Manufacturing; Competitiveness; Competition; Education; Business and Community Relations; Manufacturing Industry; United States

Citation

Bower, Joseph L., and Michael Norris. "Cummins, Inc.: Building a Home Community for a Global Company." Harvard Business School Case 313-024, March 2013. (Revised March 2014.)
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About The Author

Joseph L. Bower

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Related Work

    • May 2013
    • Faculty Research

    Cummins, Inc.: Building a Home Community for a Global Company

    By: Joseph L. Bower and Michael Norris
    • March 2013 (Revised March 2014)
    • Faculty Research

    Cummins, Inc.: Building a Home Community for a Global Company

    By: Joseph L. Bower and Michael Norris
Related Work
  • Cummins, Inc.: Building a Home Community for a Global Company By: Joseph L. Bower and Michael Norris
  • Cummins, Inc.: Building a Home Community for a Global Company By: Joseph L. Bower and Michael Norris
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