Publications
Publications
- March 2013 (Revised March 2014)
- HBS Case Collection
C12 Energy
By: Joseph B. Lassiter III and James McQuade
Abstract
C12 aimed to build not only a company, but an entire industry around carbon capture and sequestration (CCS). "You change the world by building a market, and you build a market by building a profitable company that other people copy," said Dawe, C12 Energy's CEO. "In the energy business, you build a company one project at a time. Moving forward with this first project is where we hope to begin to change the world."
Keywords
Carbon Sequestration; Sustainability; Cleantech; Oil And Gas; Business Model; Energy; Entrepreneurship; Environmental Sustainability; Green Technology Industry; Energy Industry; North America
Citation
Lassiter, Joseph B., III, and James McQuade. "C12 Energy." Harvard Business School Case 813-159, March 2013. (Revised March 2014.)