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  • March 2013 (Revised March 2014)
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C12 Energy

By: Joseph B. Lassiter III and James McQuade
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

C12 aimed to build not only a company, but an entire industry around carbon capture and sequestration (CCS). "You change the world by building a market, and you build a market by building a profitable company that other people copy," said Dawe, C12 Energy's CEO. "In the energy business, you build a company one project at a time. Moving forward with this first project is where we hope to begin to change the world."

Keywords

Carbon Sequestration; Sustainability; Cleantech; Oil And Gas; Business Model; Energy; Entrepreneurship; Environmental Sustainability; Green Technology Industry; Energy Industry; North America

Citation

Lassiter, Joseph B., III, and James McQuade. "C12 Energy." Harvard Business School Case 813-159, March 2013. (Revised March 2014.)
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About The Author

Joseph B. Lassiter

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Related Work

    • March 2013 (Revised March 2014)
    • Faculty Research

    C12 Energy

    By: Joseph B. Lassiter III and James McQuade
Related Work
  • C12 Energy By: Joseph B. Lassiter III and James McQuade
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