Publications
Publications
- March 2013
- HBS Case Collection
Introducing iSnack 2.0: The New Vegemite (TN)
By: Anat Keinan, Francis Farrelly and Michael Beverland
Citation
Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite (TN)." Harvard Business School Teaching Note 513-074, March 2013.