Publications
Publications
- 2012
- Asia Business Insights
E-Commerce in Asia: Challenges and Opportunities
By: Sunil Gupta and Tanya Bijlani
Abstract
Asia is becoming increasingly attractive to businesses, especially to e-commerce firms that thrive on global and scalable business models. Yet, most global e-commerce players, with a few exceptions, have failed to achieve significant success in Asia. This article describes five major challenges that e-commerce firms face in emerging Asian markets.
Keywords
Citation
Gupta, Sunil, and Tanya Bijlani. "E-Commerce in Asia: Challenges and Opportunities." Asia Business Insights (2012).
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