Publications
Publications
  • 2012
  • Article
  • Asia Business Insights

E-Commerce in Asia: Challenges and Opportunities

By: Sunil Gupta and Tanya Bijlani
  • Format:Print
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Abstract

Asia is becoming increasingly attractive to businesses, especially to e-commerce firms that thrive on global and scalable business models. Yet, most global e-commerce players, with a few exceptions, have failed to achieve significant success in Asia. This article describes five major challenges that e-commerce firms face in emerging Asian markets.

Keywords

Asia

Citation

Gupta, Sunil, and Tanya Bijlani. "E-Commerce in Asia: Challenges and Opportunities." Asia Business Insights (2012).

About The Author

Sunil Gupta

Marketing
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