2012
Article
Asia Business Insights

E-Commerce in Asia: Challenges and Opportunities

By: Sunil Gupta and Tanya Bijlani

Format:Print

Abstract

Asia is becoming increasingly attractive to businesses, especially to e-commerce firms that thrive on global and scalable business models. Yet, most global e-commerce players, with a few exceptions, have failed to achieve significant success in Asia. This article describes five major challenges that e-commerce firms face in emerging Asian markets.