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  • April 1, 2012
  • Article
  • New York Times

The Driver in Ford's Amazing Race

By: Nancy F. Koehn
  • Format:Print
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Abstract

In "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" (Crown Business: $26), Bryce G. Hoffman recounts the turnaround in careful, often gripping detail. Make no mistake, this is a story, not a structured analysis of Ford's transformation. Those looking for how-to lists will be disappointed. Instead, Mr. Hoffman offers Mr. Mulally's vision for saving — and permanently changing — a giant American company. The author explores how Mr. Mulally and his team executed this vision, and what this meant on the dynamic, risky stage of the auto industry.

Keywords

Business History; Transformation; Manufacturing Industry; Auto Industry; United States

Citation

Koehn, Nancy F. "The Driver in Ford's Amazing Race." New York Times (April 1, 2012), BU7.
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About The Author

Nancy F. Koehn

General Management
→More Publications

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More from the Author
  • Nancy Koehn on Leadership Lessons from Rep. John Lewis and the Civil Rights Movement By: Nancy F. Koehn and Devjani Roy
  • Why Ernest Shackleton Is Still Relevant Today By: Nancy F. Koehn
  • We Need a COVID-19 D-Day—and the Leadership to Execute it By: Nancy F. Koehn and Dutch Leonard
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