Publications
Publications
- April 1, 2012
- New York Times
The Driver in Ford's Amazing Race
By: Nancy F. Koehn
Abstract
In "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" (Crown Business: $26), Bryce G. Hoffman recounts the turnaround in careful, often gripping detail. Make no mistake, this is a story, not a structured analysis of Ford's transformation. Those looking for how-to lists will be disappointed. Instead, Mr. Hoffman offers Mr. Mulally's vision for saving — and permanently changing — a giant American company. The author explores how Mr. Mulally and his team executed this vision, and what this meant on the dynamic, risky stage of the auto industry.
Keywords
Citation
Koehn, Nancy F. "The Driver in Ford's Amazing Race." New York Times (April 1, 2012), BU7.
About The Author
