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  • February 2013
  • Teaching Note
  • HBS Case Collection

Transforming AMFAM (TN)

By: Rakesh Khurana and Rajiv Lal
  • Format:Print
  • | Language:English
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Keywords

Customer Focus; General Management; Managing Growth; Customer Focus and Relationships; Insurance Industry; United States

Citation

Khurana, Rakesh, and Rajiv Lal. "Transforming AMFAM (TN)." Harvard Business School Teaching Note 513-079, February 2013.
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About The Authors

Rakesh Khurana

Organizational Behavior
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Rajiv Lal

Marketing
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More from the Authors

    • June 2023 (Revised September 2023)
    • Faculty Research

    Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

    By: Sunil Gupta, Rajiv Lal and Celine Chammas
    • April 2023 (Revised August 2023)
    • Faculty Research

    Adobe's Customer Journey

    By: Sunil Gupta, Rajiv Lal and Celine Chammas
    • 2022
    • Faculty Research

    Philanthropic Conditions for Diffusion: Theoretically Mediating the Diffusion of Economics and How it Superseded the Rise of Executive Education in Business Schools

    By: Kenneth C. Kimura, Rakesh Khurana and Marion Fourcade
More from the Authors
  • Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM) By: Sunil Gupta, Rajiv Lal and Celine Chammas
  • Adobe's Customer Journey By: Sunil Gupta, Rajiv Lal and Celine Chammas
  • Philanthropic Conditions for Diffusion: Theoretically Mediating the Diffusion of Economics and How it Superseded the Rise of Executive Education in Business Schools By: Kenneth C. Kimura, Rakesh Khurana and Marion Fourcade
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