Publications
Publications
- February 2013
- HBS Case Collection
LEGO (A): The Crisis
By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer
Abstract
As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on track.
Keywords
Organizational Change And Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency And Bankruptcy; Consumer Products Industry
Citation
Rivkin, Jan W., Stefan H. Thomke, and Daniela Beyersdorfer. "LEGO (A): The Crisis." Harvard Business School Case 713-478, February 2013.
About The Authors
