Case | HBS Case Collection | February 2013

LEGO (A): The Crisis

by Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer

Abstract

As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on track.

Keywords: Organizational Change and Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency and Bankruptcy; Consumer Products Industry;

Language: English Format: Print 11 pages EducatorsPurchase

Citation:

Rivkin, Jan W., Stefan H. Thomke, and Daniela Beyersdorfer. "LEGO (A): The Crisis." Harvard Business School Case 713-478, February 2013.

Related Work

About the Authors

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Jan W. Rivkin
C. Roland Christensen Professor of Business Administration
Senior Associate Dean, Chair, MBA Program
Strategy

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Stefan H. Thomke
William Barclay Harding Professor of Business Administration
Technology and Operations Management

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