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  • February 2013
  • Case
  • HBS Case Collection

LEGO (A): The Crisis

By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on track.

Keywords

Organizational Change and Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency and Bankruptcy; Consumer Products Industry

Citation

Rivkin, Jan W., Stefan H. Thomke, and Daniela Beyersdorfer. "LEGO (A): The Crisis." Harvard Business School Case 713-478, February 2013.
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About The Authors

Jan W. Rivkin

Strategy
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Stefan H. Thomke

Technology and Operations Management
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Related Work

    • January 2014
    • Faculty Research

    LEGO (A): The Crisis

    By: Jan W. Rivkin and Stefan Thomke
    • May 2020
    • Faculty Research

    Jørgen Vig Knudstorp: Reflections on LEGO's Transformation

    By: Stefan H. Thomke
Related Work
  • LEGO (A): The Crisis By: Jan W. Rivkin and Stefan Thomke
  • Jørgen Vig Knudstorp: Reflections on LEGO's Transformation By: Stefan H. Thomke
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