Publications
Publications
  • November–December 2012
  • Editorial
  • Marketing Science

Research Priorities of the Marketing Science Institute, 2012–2014

By: John A. Deighton, Ross Rizley and Susan Keane
  • Format:Print
ShareBar

Citation

Deighton, John A., Ross Rizley, and Susan Keane. "Research Priorities of the Marketing Science Institute, 2012–2014." Marketing Science 31, no. 6 (November–December 2012): 873–877. (Editorial.)

About The Author

John A. Deighton

More Publications

More from the Authors