Publications
Publications
  • Fall 1998
  • Article
  • Marketing Management

Price Customization: The Higher Art of Power Pricing

By: Robert J. Dolan
  • Format:Print
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Citation

Dolan, Robert J. "Price Customization: The Higher Art of Power Pricing." Marketing Management 7, no. 3 (Fall 1998): 10–17.

About The Author

Robert J. Dolan

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