Related Work

1. Supplement | HBS Case Collection | January 2013 (Revised March 2013)

   MuMaté (B-1): Confidential for Maxwell

   Thomas R. Eisenmann and Alex Godden

   MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early history, business model, and factors that have fueled its rapid recent growth. As the case ends, the cofounders are debating whether to raise funds from VCs, angels, or asset-based lenders. The cofounders share their concerns about valuation and whether investors will seek to change the company's strategy and organizational culture.

   Keywords: negotiation; Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry;

   Citation:

   Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-1): Confidential for Maxwell." Harvard Business School Supplement 813-149, January 2013. (Revised March 2013.)  View Details

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2. Supplement | HBS Case Collection | January 2013 (Revised March 2013)

   MuMaté (B-2): Confidential for Cantor

   Thomas R. Eisenmann and Alex Godden

   MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early history, business model, and factors that have fueled its rapid recent growth. As the case ends, the cofounders are debating whether to raise funds from VCs, angels, or asset-based lenders. The cofounders share their concerns about valuation and whether investors will seek to change the company's strategy and organizational culture.

   Keywords: negotiation; Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry;

   Citation:

   Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-2): Confidential for Cantor." Harvard Business School Supplement 813-150, January 2013. (Revised March 2013.)  View Details

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3. Teaching Note | HBS Case Collection | October 2014

   MuMaté

   Thomas Eisenmann

   This teaching note is designed for use with "MuMaté: Funding Growth," "MuMaté (B-1): Confidential for Maxwell," "MuMaté (B-2): Confidential for Cantor," HBS Nos. 814-063, 813-149, 813-150, to help faculty deepen student comprehension of business issues and energize classroom discussion. It includes sections that provide: 1) a brief synopsis; 2) a list of teaching objectives; 3) a description of a negotiation exercise to be completed before class; 4) a roadmap for class discussion; and 5) thoughts about concluding remarks.

   Keywords: negotiation; Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry;

   Citation:

   Eisenmann, Thomas. "MuMaté." Harvard Business School Teaching Note 815-065, October 2014.  View Details

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