Publications
Publications
  • 1995
  • Chapter
  • Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision

By: G. Zaltman
  • Format:Print
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Keywords

Cognition and Thinking; Perception

Citation

Zaltman, G. "Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision." In Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, edited by J. F. Sherry Jr.. Thousand Oaks, CA: Sage Publications, 1995.

About The Author

Gerald Zaltman

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