Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2013 (Revised April 2013)
  • Case
  • HBS Case Collection

Mutti S.p.a.

By: Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman
  • Format:Print
  • | Language:English
  • | Pages:31
ShareBar

Abstract

Francesco Mutti, owner, CEO, and great-grandson of the founder of Mutti Spa, ran the 113-year old Parma, Italy-based tomato-processing company. Mutti sales grew from €11 million in 1995 to €185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move into a leadership position in several countries around the world. What was next for the family firm and brand leader from northern Italy's Emilia-Romagna region? How would the singularly focused, consensus-driven firm fare in an increasingly competitive, globalizing retail landscape?

Keywords

Agribusiness; Strategy; Plant-Based Agribusiness; Family Business; Competitive Strategy; Global Strategy; Retail Industry; Agriculture and Agribusiness Industry; Italy

Citation

Alvarez, Jose B., Carin-Isabel Knoop, and Mary Shelman. "Mutti S.p.a." Harvard Business School Case 513-034, January 2013. (Revised April 2013.)
  • Educators
  • Purchase

About The Author

Jose B. Alvarez

Marketing
→More Publications

Related Work

    • January 2013 (Revised April 2013)
    • Faculty Research

    Mutti S.p.a.

    By: Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman
    • May 2013
    • Faculty Research

    Mutti S.p.a.

    By: Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman
Related Work
  • Mutti S.p.a. By: Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman
  • Mutti S.p.a. By: Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College