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  • December 2012 (Revised May 2013)
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Domaines Barons de Rothschild (Lafite): Plus ça change…

By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to take a more active interest in the world's number one market—the United States.

Keywords

Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; France; China

Citation

Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change… ." Harvard Business School Case 913-402, December 2012. (Revised May 2013.)
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About The Authors

Ray A. Goldberg

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Arthur I Segel

Finance
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Elie Ofek

Marketing
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Related Work

    • May 2013
    • Faculty Research

    Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)

    By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
    • December 2012 (Revised May 2013)
    • Faculty Research

    Domaines Barons de Rothschild (Lafite): Plus ça change…

    By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
Related Work
  • Domaines Barons de Rothschild (Lafite): Plus ça change... (TN) By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
  • Domaines Barons de Rothschild (Lafite): Plus ça change… By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop
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