December 2012
Case
HBS Case Collection

Ocean Mist Farms

By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris

Format:Print
| Language:English
| Pages:34

Abstract

In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.

Keywords

Agribusiness; Agriculture and Agribusiness Industry; United States; California

Citation

Bell, David E., Jose B. Alvarez, Mary Shelman, and Michael Norris. "Ocean Mist Farms." Harvard Business School Case 513-027, December 2012.

About The Authors

David E. Bell

Marketing

More Publications

Jose B. Alvarez