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  • December 2012
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Ocean Mist Farms

By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:34
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Abstract

In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.

Keywords

Agribusiness; Agriculture and Agribusiness Industry; United States; California

Citation

Bell, David E., Jose B. Alvarez, Mary Shelman, and Michael Norris. "Ocean Mist Farms." Harvard Business School Case 513-027, December 2012.
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About The Authors

David E. Bell

Marketing
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Jose B. Alvarez

Marketing
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More from the Authors

    • December 2022
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    Applegate Farms

    By: Forest L. Reinhardt, Jose B. Alvarez and Natalie Kindred
    • December 2022
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    Taylor Farms: Adding Value to Fresh Produce

    By: Forest L. Reinhardt, Jose B. Alvarez, Jenyfeer Martinez Buitrago and Pedro Levindo
    • December 2022
    • Faculty Research

    The Magic of Marks & Spencer Food

    By: David E. Bell, Natalie Kindred and Damien McLoughlin
More from the Authors
  • Applegate Farms By: Forest L. Reinhardt, Jose B. Alvarez and Natalie Kindred
  • Taylor Farms: Adding Value to Fresh Produce By: Forest L. Reinhardt, Jose B. Alvarez, Jenyfeer Martinez Buitrago and Pedro Levindo
  • The Magic of Marks & Spencer Food By: David E. Bell, Natalie Kindred and Damien McLoughlin
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