Ocean Mist Farms

David E. Bell; Jose B. Alvarez; Mary  Shelman; Michael  Norris

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Case | HBS Case Collection | December 2012

Ocean Mist Farms

by David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris

Abstract

In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.

Keywords: Agribusiness; Agriculture and Agribusiness Industry; United States; California;

Language: English

Format: Print

34 pages

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