Case | HBS Case Collection | December 2012

Ocean Mist Farms

by David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris

Abstract

In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.

Keywords: Agribusiness; Agriculture and Agribusiness Industry; United States; California;

Language: English Format: Print 34 pages EducatorsPurchase

Citation:

Bell, David E., Jose B. Alvarez, Mary Shelman, and Michael Norris. "Ocean Mist Farms." Harvard Business School Case 513-027, December 2012.

About the Authors

Photo
David E. Bell
Baker Foundation Professor, George M. Moffett Professor of Agriculture and Business, Emeritus
Marketing

View Profile »
View Publications »

 
Photo
Jose B. Alvarez
Senior Lecturer of Business Administration
Marketing

View Profile »
View Publications »

 
Campus Map
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→ Map & Directions
Copyright © President & Fellows of Harvard College