Publications
Publications
  • December 2012
  • Case
  • HBS Case Collection

Ocean Mist Farms

By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:34
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Abstract

In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.

Keywords

Agribusiness; Agriculture and Agribusiness Industry; United States; California

Citation

Bell, David E., Jose B. Alvarez, Mary Shelman, and Michael Norris. "Ocean Mist Farms." Harvard Business School Case 513-027, December 2012.

About The Author

David E. Bell

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