Publications
Publications
- December 2012
- HBS Case Collection
Ocean Mist Farms
By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
Abstract
In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.
Keywords
Citation
Bell, David E., Jose B. Alvarez, Mary Shelman, and Michael Norris. "Ocean Mist Farms." Harvard Business School Case 513-027, December 2012.