Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2012
  • Teaching Note
  • HBS Case Collection

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share price tumbled dramatically as the novelty for consumers started to wear off and merchants began to question the value of Groupon for their businesses. Is Groupon good for merchants? What are the future prospects for Groupon?

Keywords

Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States

Citation

Gupta, Sunil, Ray Weaver, and Yien Hao Lock. "Groupon (TN)." Harvard Business School Teaching Note 513-046, November 2012.
  • Purchase

About The Author

Sunil Gupta

Marketing
→More Publications

More from the Authors

    • August 2023
    • Faculty Research

    OOFOS Recovery Footwear

    By: Sunil Gupta and Celine Chammas
    • August 2023
    • Faculty Research

    Reimagining Hindustan Unilever (B)

    By: Sunil Gupta and Rachna Tahilyani
    • August 2023
    • Faculty Research

    Reimagining Hindustan Unilever (A)

    By: Sunil Gupta and Rachna Tahilyani
More from the Authors
  • OOFOS Recovery Footwear By: Sunil Gupta and Celine Chammas
  • Reimagining Hindustan Unilever (B) By: Sunil Gupta and Rachna Tahilyani
  • Reimagining Hindustan Unilever (A) By: Sunil Gupta and Rachna Tahilyani
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College