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Publications
Publications
  • November 1998
  • Article
  • Journal of Service Research

Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation

By: N. Narayandas
  • Format:Print
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Keywords

Measurement and Metrics; Management; Customer Focus and Relationships

Citation

Narayandas, N. "Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation." Journal of Service Research 1, no. 2 (November 1998).
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About The Author

Das Narayandas

Marketing
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  • Digital Transformation at Tata Steel By: Krishna Palepu, Das Narayandas and Radhika Kak
  • Bajaj Finance: Building an Omnipresent Financial Services Firm By: Das Narayandas and Rachna Tahilyani
  • Hometown Foods By: Julian De Freitas, Jeremy Yang and Das Narayandas
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