Publications
Publications
  • November 1998
  • Article
  • Journal of Service Research

Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation

By: N. Narayandas
  • Format:Print
ShareBar

Keywords

Measurement and Metrics; Management; Customer Focus and Relationships

Citation

Narayandas, N. "Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation." Journal of Service Research 1, no. 2 (November 1998).

About The Author

Das Narayandas

Marketing
More Publications

More from the Author