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  • September 2012 (Revised December 2013)
  • Case
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Roxbury Technology Corporation

By: Richard S. Ruback and Royce Yudkoff
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

Roxbury Technology is a Boston-based re-manufacturer of ink and toner cartridges. In early 2012 RTC was re-evaluating its approach to the company's two most important goals: reducing customer concentration and increasing profitability. RTC's largest customer accounted for most of its sales and the company had roughly broken even over the last two years. The two goals were intertwined because RTC's sales growth strategy had to be designed so it didn't bring the company into conflict with its largest customer. That raised its marketing costs and reduced profitability.

Keywords

Social Enterprise; Social Entrepreneurship; Financial Management; Customers; Diversification; Green Technology Industry; Manufacturing Industry; Boston

Citation

Ruback, Richard S., and Royce Yudkoff. "Roxbury Technology Corporation." Harvard Business School Case 213-029, September 2012. (Revised December 2013.)
  • Educators

About The Authors

Richard S. Ruback

Finance
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Royce G. Yudkoff

Finance
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Related Work

    • September 2012 (Revised December 2013)
    • Faculty Research

    Roxbury Technology Corporation

    By: Richard S. Ruback and Royce Yudkoff
Related Work
  • Roxbury Technology Corporation By: Richard S. Ruback and Royce Yudkoff
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