Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2000
  • Article
  • Journal of Business Research

BanCrecen

By: S. Dario, E.L. Montiel and Tatiana Sandino
  • Format:Print
ShareBar

Abstract

This case describes the aggressive entry of BanCrecen, an affiliate of the Mexican bank BanCrecer, in Costa Rica in 1994. Its strategy, like that of the Mexican home office, was to focus on personal banking, with the rapid expansion of neighborhood branches and strong innovation in the design of financial products for consumers.

Keywords

Expansion; Globalization; Banks and Banking; Banking Industry; Costa Rica; Mexico

Citation

Dario, S., E.L. Montiel, and Tatiana Sandino. "BanCrecen." Journal of Business Research 50, no. 1 (October 2000): 29–39.
  • Find it at Harvard

About The Author

Tatiana Sandino

Accounting and Management
→More Publications

More from the Authors

    • 2023
    • Faculty Research

    The Impact of Subunit Culture Consistency on Employee and Customer Outcomes

    By: Jasmijn Bol, Robert Grasser, Serena Loftus and Tatiana Sandino
    • June 2022 (Revised January 2023)
    • Faculty Research

    Buurtzorg

    By: Ethan Bernstein, Tatiana Sandino, Joost Minnaar and Annelena Lobb
    • 2020
    • Faculty Research

    From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network

    By: Shelley Xin Li and Tatiana Sandino
More from the Authors
  • The Impact of Subunit Culture Consistency on Employee and Customer Outcomes By: Jasmijn Bol, Robert Grasser, Serena Loftus and Tatiana Sandino
  • Buurtzorg By: Ethan Bernstein, Tatiana Sandino, Joost Minnaar and Annelena Lobb
  • From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network By: Shelley Xin Li and Tatiana Sandino
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College