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  • October 2000
  • Article
  • Journal of Business Research

BanCrecen

By: S. Dario, E.L. Montiel and Tatiana Sandino
  • Format:Print
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Abstract

This case describes the aggressive entry of BanCrecen, an affiliate of the Mexican bank BanCrecer, in Costa Rica in 1994. Its strategy, like that of the Mexican home office, was to focus on personal banking, with the rapid expansion of neighborhood branches and strong innovation in the design of financial products for consumers.

Keywords

Expansion; Globalization; Banks and Banking; Banking Industry; Costa Rica; Mexico

Citation

Dario, S., E.L. Montiel, and Tatiana Sandino. "BanCrecen." Journal of Business Research 50, no. 1 (October 2000): 29–39.
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About The Author

Tatiana Sandino

Accounting and Management
→More Publications

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More from the Authors
  • From Online Content to Offline Results: Effects of a Best Practices Initiative on an Enterprise Social Network By: Shelley Xin Li and Tatiana Sandino
  • Who Should Select New Employees, Headquarters or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain By: Carolyn Deller and Tatiana Sandino
  • Effects of a Tournament Incentive Plan Incorporating Managerial Discretion in a Geographically Dispersed Organization By: Carolyn Deller and Tatiana Sandino
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