Publications
Publications
  • October 2000
  • Article
  • Journal of Business Research

BanCrecen

By: S. Dario, E.L. Montiel and Tatiana Sandino
  • Format:Print
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Abstract

This case describes the aggressive entry of BanCrecen, an affiliate of the Mexican bank BanCrecer, in Costa Rica in 1994. Its strategy, like that of the Mexican home office, was to focus on personal banking, with the rapid expansion of neighborhood branches and strong innovation in the design of financial products for consumers.

Keywords

Expansion; Globalization; Banks and Banking; Banking Industry; Costa Rica; Mexico

Citation

Dario, S., E.L. Montiel, and Tatiana Sandino. "BanCrecen." Journal of Business Research 50, no. 1 (October 2000): 29–39.

About The Author

Tatiana Sandino

Accounting and Management
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