Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2012 (Revised March 2014)
  • Case
  • HBS Case Collection

Reinventing Brainlab (A)

By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal
  • Format:Print
  • | Language:English
  • | Pages:18
ShareBar

Abstract

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.

Keywords

Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Health Care and Treatment; Information Technology Industry; Health Industry; Germany

Citation

Herzlinger, Regina E., Vincent Dessain, and Karol Misztal. "Reinventing Brainlab (A)." Harvard Business School Case 313-069, September 2012. (Revised March 2014.)
  • Educators
  • Purchase

About The Author

Regina E. Herzlinger

General Management
→More Publications

Related Work

    • December 2013 (Revised February 2014)
    • Faculty Research

    Reinventing Brainlab (B)

    By: Regina E. Herzlinger and Karol Misztal
    • September 2012 (Revised March 2014)
    • Faculty Research

    Reinventing Brainlab (A)

    By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal
Related Work
  • Reinventing Brainlab (B) By: Regina E. Herzlinger and Karol Misztal
  • Reinventing Brainlab (A) By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College