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  • September 2012 (Revised March 2014)
  • Case
  • HBS Case Collection

Reinventing Brainlab (A)

By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.

Keywords

Strategy; Hardware; Software; Medical Specialties; Health Care and Treatment; Information Technology Industry; Health Industry; Germany

Citation

Herzlinger, Regina E., Vincent Dessain, and Karol Misztal. "Reinventing Brainlab (A)." Harvard Business School Case 313-069, September 2012. (Revised March 2014.)

About The Author

Regina E. Herzlinger

General Management
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