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Vodafone's Position in the Wireless Telecom Industry in 2001

By: Juan Alcacer
  • Format:Electronic
  • | Language:English
  • | Pages:13
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Abstract

Instructors may use the supplementary material "Vodafone's Position in the Wireless Telecom Industry in 2001" to demonstrate noticeable differences across countries in terms of: (1) WTP (suggested by the striking differences in ARPU); (2) payment methods (pre-paid vs. post-paid); and (3) the services consumers prefer (voice vs. data; SMS vs. voice). These differences suggest that operators may need higher-than-expected levels of adaptation to local markets.

Keywords

Telecommunications; Information Technology; Mobile and Wireless Technology; Telecommunications Industry; Japan

Citation

Alcacer, Juan. "Vodafone's Position in the Wireless Telecom Industry in 2001." Harvard Business School PowerPoint Supplement 713-437, October 2012.

About The Author

Juan Alcacer

Strategy
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