Publications
Publications
- August 2012 (Revised August 2024)
Evaluating the Viability of Innovative Technology-Commercializing Ventures
Abstract
A guide for how a person who is not an expert in either technology nor business can, nevertheless, exaluate whether two promising innovative medical technologies are technically and/or financially feasible.
Hint: I would not invest in either.
Keywords
Citation
Herzlinger, Regina E. "Evaluating the Viability of Innovative Technology-Commercializing Ventures." Harvard Business School Module Note 313-070, August 2012. (Revised August 2024.)