Publications
Publications
- September 2012 (Revised December 2012)
- HBS Case Collection
Kyruus: Big Data's Search for the Killer App
By: Robert F. Higgins, Penrose O'Donnell and Mehul Bhatt
Abstract
Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced with choices on which markets to pursue. These markets each offer opportunity, but the company must make some decisions. As is often the case in early stage companies, these choices will affect a number of things, including organizational needs and capital requirements.
Keywords
Citation
Higgins, Robert F., Penrose O'Donnell, and Mehul Bhatt. "Kyruus: Big Data's Search for the Killer App." Harvard Business School Case 813-060, September 2012. (Revised December 2012.)