Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2012
  • Case
  • HBS Case Collection

Riding the Wave of Technological Change at RE/MAX, LLC.

By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney
  • Format:Print
  • | Language:English
  • | Pages:21
ShareBar

Abstract

David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information, to an industry in which the agents were empowered as independent contractors with a fee-based obligation to the brokers, to an industry in which the buyer and seller have direct access to and control of information. Could RE/MAX use the next wave of IT to support its agents while also reaching out to today's well-informed and tech-savvy home buyers and sellers? Would a shift towards direct consumer support jeopardize RE/MAX's franchise sales and agent recruitment and retention?

Keywords

General Management; Business Strategy; Entrepreneurship; Business Model; Information Technology; Transformation; Organizational Change and Adaptation

Citation

Applegate, Lynda M., Ramiro Montealegre, and Jeffrey Sweeney. "Riding the Wave of Technological Change at RE/MAX, LLC." Harvard Business School Case 813-054, October 2012.
  • Educators
  • Purchase

About The Author

Lynda M. Applegate

Entrepreneurial Management
→More Publications

More from the Authors

    • April 2022
    • Faculty Research

    Andonix: Building Businesses in Turbulent Times

    By: Lynda M. Applegate and Ankita Panda
    • March 2022 (Revised April 2022)
    • Faculty Research

    Newsweek: Leading a Transformation

    By: Lynda M. Applegate
    • February 2022
    • Faculty Research

    Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

    By: Lynda M. Applegate and Michael Norris
More from the Authors
  • Andonix: Building Businesses in Turbulent Times By: Lynda M. Applegate and Ankita Panda
  • Newsweek: Leading a Transformation By: Lynda M. Applegate
  • Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa By: Lynda M. Applegate and Michael Norris
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College