Publications
Publications
- October 2012
- HBS Case Collection
Riding the Wave of Technological Change at RE/MAX, LLC.
By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney
Abstract
David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information, to an industry in which the agents were empowered as independent contractors with a fee-based obligation to the brokers, to an industry in which the buyer and seller have direct access to and control of information. Could RE/MAX use the next wave of IT to support its agents while also reaching out to today's well-informed and tech-savvy home buyers and sellers? Would a shift towards direct consumer support jeopardize RE/MAX's franchise sales and agent recruitment and retention?
Keywords
General Management; Business Strategy; Entrepreneurship; Business Model; Information Technology; Transformation; Organizational Change and Adaptation
Citation
Applegate, Lynda M., Ramiro Montealegre, and Jeffrey Sweeney. "Riding the Wave of Technological Change at RE/MAX, LLC." Harvard Business School Case 813-054, October 2012.
About The Author
