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  • November 2012 (Revised April 2013)
  • Case
  • HBS Case Collection

TWA Parts (Abridged)

By: V.G. Narayanan
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies.

Keywords

Business Divisions; Leadership; Balanced Scorecard; Management Teams; Business Strategy; Corporate Strategy; Auto Industry; Manufacturing Industry

Citation

Narayanan, V.G. "TWA Parts (Abridged)." Harvard Business School Case 113-030, November 2012. (Revised April 2013.)

About The Author

V.G. Narayanan

Accounting and Management
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