Publications
Publications
  • May–June 1993
  • Article
  • Harvard Business Review

Real-World R&D: Jumping the Product Generation Gap

By: Marco Iansiti
  • Format:Print
  • | Pages:10
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Keywords

Research and Development; Product

Citation

Iansiti, Marco. "Real-World R&D: Jumping the Product Generation Gap." Harvard Business Review 71, no. 3 (May–June 1993): 138–147.

About The Author

Marco Iansiti

Technology and Operations Management
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