Publications
Publications
- August 2012 (Revised March 2021)
- HBS Case Collection
ABC Pharmaceuticals
By: Regina E. Herzlinger and Erik R. Sparks
Abstract
This case asks students to price a new drug which is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S.
Keywords
Drug Development; Product Development; Commercialization; Cost; Health Care and Treatment; Outcome or Result; Business Model; Budgets and Budgeting; Earnings Management; Pharmaceutical Industry
Citation
Herzlinger, Regina E., and Erik R. Sparks. "ABC Pharmaceuticals." Harvard Business School Case 313-041, August 2012. (Revised March 2021.)