Publications
Publications
- August 2012 (Revised August 2024)
- HBS Case Collection
ABC Pharmaceuticals
By: Regina E. Herzlinger and Erik R. Sparks
Abstract
This case asks students to price a new drug that is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S. Students will learn virtually all the steps required to bring a drug from an idea to commercialization, and the time and resources these steps require.
Keywords
Drug Development; Price; Product; Product Launch; Health Industry; Technology Industry; Pharmaceutical Industry
Citation
Herzlinger, Regina E., and Erik R. Sparks. "ABC Pharmaceuticals." Harvard Business School Case 313-041, August 2012. (Revised August 2024.)