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  • August 2012 (Revised August 2013)
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  • HBS Case Collection

Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (A)

By: Michael Chu, Regina Garcia-Cuellar and Rosa Amelia Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:25 
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Keywords

Venezuela; South America

Citation

Chu, Michael, Regina Garcia-Cuellar, and Rosa Amelia Gonzalez. "Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (A)." Harvard Business School Case 313-071, August 2012. (Revised August 2013.)

About The Author

Michael Chu

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