Elia Nuqul and the Making of a Middle Eastern Business Group (A)
The case is concerned with Elia Nuqul, the founder of Jordanian-based Nuqul Brothers, a large diversified business group. It shows how Nuqul, a Christian Palestinian whose family was forced to flee to Jordan after the creation of Israel in 1948, built a business in his new home, first in trading and later in consumer products such as hygienic paper manufacturing. The case shows the challenges of building such an entrepreneurial business in a developing region with high political instability. The case is positioned within the wider context of the regional conflict in Palestine and Israel, and it provides a vehicle for exploring the role and responsibility of entrepreneurs, if any, in such conflicts.
Keywords: Business History; Entrepreneurship; Globalization; History; Government and Politics; Consumer Products Industry; Middle East;
Citation:
Jones, Geoffrey, and Lana Ghanem. "Elia Nuqul and the Making of a Middle Eastern Business Group (A)." Harvard Business School Case 813-052, August 2012. (Revised May 2020.) View Details
