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  • June 2012
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PV Technologies, Inc.: Were They Asleep at the Switch?

By: Frank V. Cespedes and Diane Badame
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report on the company's reputation while considering an appropriate response. Students must complete a quantitative analysis of four possible courses of action and make a recommendation.

Keywords

Marketing Strategy; Customer Relationship Management; Competitive Strategy; Product Marketing; Energy Industry; Technology Industry; United States

Citation

Cespedes, Frank V., and Diane Badame. "PV Technologies, Inc.: Were They Asleep at the Switch?" Harvard Business School Brief Case 913-505, June 2012.
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About The Author

Frank V. Cespedes

Entrepreneurial Management
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Related Work

    • June 2012
    • Faculty Research

    PV Technologies, Inc.: Were They Asleep at the Switch? (Brief Case)

    By: Frank Cespedes and Diane Badame
    • June 2012
    • Faculty Research

    PV Technologies, Inc.: Were They Asleep at the Switch?, Spreadsheet for Instructors (Brief Case)

    By: Frank Cespedes and Diane Badame
    • June 2012
    • Faculty Research

    PV Technologies, Inc.: Were They Asleep at the Switch?, Spreadsheet for Students (Brief Case)

    By: Frank Cespedes and Diane Badame
Related Work
  • PV Technologies, Inc.: Were They Asleep at the Switch? (Brief Case) By: Frank Cespedes and Diane Badame
  • PV Technologies, Inc.: Were They Asleep at the Switch?, Spreadsheet for Instructors (Brief Case) By: Frank Cespedes and Diane Badame
  • PV Technologies, Inc.: Were They Asleep at the Switch?, Spreadsheet for Students (Brief Case) By: Frank Cespedes and Diane Badame
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