Publications
Publications
  • 2000
  • Chapter
  • Conceptual Foundations in Relationship Marketing

Relationship Marketing and Key Account Management

By: Joseph P. Cannon and N. Narayandas
  • Format:Print
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Keywords

Customer Relationship Management

Citation

Cannon, Joseph P., and N. Narayandas. "Relationship Marketing and Key Account Management." In Conceptual Foundations in Relationship Marketing, edited by Jagdish N. Sheth and Atul Parvatiyar, 407–430. Thousand Oaks, CA: Sage Publications, 2000.

About The Author

Das Narayandas

Marketing
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