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Publications
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  • 2000
  • Chapter
  • Conceptual Foundations in Relationship Marketing

Relationship Marketing and Key Account Management

By: Joseph P. Cannon and N. Narayandas
  • Format:Print
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Keywords

Customer Relationship Management

Citation

Cannon, Joseph P., and N. Narayandas. "Relationship Marketing and Key Account Management." In Conceptual Foundations in Relationship Marketing, edited by Jagdish N. Sheth and Atul Parvatiyar, 407–430. Thousand Oaks, CA: Sage Publications, 2000.

About The Author

Das Narayandas

Marketing
→More Publications

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More from the Authors
  • Digital Transformation at Tata Steel By: Krishna Palepu, Das Narayandas and Radhika Kak
  • Bajaj Finance: Building an Omnipresent Financial Services Firm By: Das Narayandas and Rachna Tahilyani
  • Hometown Foods By: Julian De Freitas, Jeremy Yang and Das Narayandas
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