Publications
Publications
- 2000
- Conceptual Foundations in Relationship Marketing
Relationship Marketing and Key Account Management
By: Joseph P. Cannon and N. Narayandas
Keywords
Citation
Cannon, Joseph P., and N. Narayandas. "Relationship Marketing and Key Account Management." In Conceptual Foundations in Relationship Marketing, edited by Jagdish N. Sheth and Atul Parvatiyar, 407–430. Thousand Oaks, CA: Sage Publications, 2000.