Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 2012
  • Teaching Note
  • HBS Case Collection

Better World Books (TN)

By: Michael I. Norton, Jill Avery, Fiona Wilson and Thomas Steenburgh
  • Format:Print
  • | Language:English
  • | Pages:23
ShareBar

Citation

Norton, Michael I., Jill Avery, Fiona Wilson, and Thomas Steenburgh. "Better World Books (TN) ." Harvard Business School Teaching Note 512-106, June 2012.
  • Purchase

About The Authors

Michael I. Norton

Negotiation, Organizations & Markets
→More Publications

Jill J. Avery

Marketing
→More Publications

More from the Authors

    • May 2023
    • Faculty Research

    Away: Scaling a DTC Travel Brand

    By: Joseph B. Fuller and Jill Avery
    • May–June 2023
    • Harvard Business Review

    A New Approach to Building Your Personal Brand: How to Communicate Your Value

    By: Jill Avery and Rachel Greenwald
    • March 2023
    • Faculty Research

    Laughter on Call: Injecting Conversational Levity

    By: Alison Wood Brooks, Michael I. Norton and F Katelynn Boland
More from the Authors
  • Away: Scaling a DTC Travel Brand By: Joseph B. Fuller and Jill Avery
  • A New Approach to Building Your Personal Brand: How to Communicate Your Value By: Jill Avery and Rachel Greenwald
  • Laughter on Call: Injecting Conversational Levity By: Alison Wood Brooks, Michael I. Norton and F Katelynn Boland
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College