June 2012
Teaching Note
HBS Case Collection

Better World Books (TN)

By: Michael I. Norton, Jill Avery, Fiona Wilson and Thomas Steenburgh

Format:Print
| Language:English
| Pages:23

Citation

Norton, Michael I., Jill Avery, Fiona Wilson, and Thomas Steenburgh. "Better World Books (TN) ." Harvard Business School Teaching Note 512-106, June 2012.

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About The Authors

Michael I. Norton

Negotiation, Organizations & Markets

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Jill J. Avery

Marketing

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Better World Books (TN)

Citation

About The Authors

Michael I. Norton

Jill J. Avery

More from the Authors

When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals

Dollar Tree: Breaking the Buck

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand