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  • June 2012
  • Teaching Note
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Better World Books (TN)

By: Michael I. Norton, Jill Avery, Fiona Wilson and Thomas Steenburgh
  • Format:Print
  • | Language:English
  • | Pages:23
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Citation

Norton, Michael I., Jill Avery, Fiona Wilson, and Thomas Steenburgh. "Better World Books (TN) ." Harvard Business School Teaching Note 512-106, June 2012.
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About The Authors

Michael I. Norton

Negotiation, Organizations & Markets
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Jill J. Avery

Marketing
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More from the Authors
  • Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand By: Jill Avery
  • Consumers Value Effort over Ease When Caring for Close Others By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
  • Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences By: Jill Avery
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