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June 2012
Teaching Note
HBS Case Collection
Sephora Direct: Investing in Social Media, Video, and Mobile (TN)
By:
Elie Ofek
Format:
Print
|
Language:
English
|
Pages:
35
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Citation
Ofek, Elie. "Sephora Direct: Investing in Social Media, Video, and Mobile (TN) ." Harvard Business School Teaching Note 512-107, June 2012.
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About The Author
Elie Ofek
Marketing
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More Publications
More from the Author
2025
Faculty Research
Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs
By: Mengjie Cheng,
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and Hema Yoganarasimhan
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Intuition Robotics: An AI Companion for Older Adults (B)
By:
Amit Goldenberg
,
Elie Ofek
and Orna Dan
March 2025
Faculty Research
Dynamic Pricing at Wendy's: Where's the Beef? Spreadsheet Supplement
By:
Elie Ofek
More from the Author
Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs
By: Mengjie Cheng, E. Ofek and Hema Yoganarasimhan
Intuition Robotics: An AI Companion for Older Adults (B)
By: Amit Goldenberg, Elie Ofek and Orna Dan
Dynamic Pricing at Wendy's: Where's the Beef? Spreadsheet Supplement
By: Elie Ofek
