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June 2012
Teaching Note
HBS Case Collection
Sephora Direct: Investing in Social Media, Video, and Mobile (TN)
By:
Elie Ofek
Format:
Print
|
Language:
English
|
Pages:
35
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Citation
Ofek, Elie. "Sephora Direct: Investing in Social Media, Video, and Mobile (TN) ." Harvard Business School Teaching Note 512-107, June 2012.
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About The Author
Elie Ofek
Marketing
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More Publications
More from the Author
November 2025
Faculty Research
To Acquire or Retain? That Should (Not) Be the Question!
By:
Elie Ofek
, Barak Libai and Eitan Muller
October 2025
Faculty Research
Eli Lilly: Weighing Options in the Obesity Drug Market (Abridged)
By:
Elie Ofek
and Martha Hostetter
October 2025 (Revised November 2025)
Faculty Research
A Booming Opportunity: The Untapped Commercial Potential of Older Consumers
By:
Elie Ofek
and Barak Libai
More from the Author
To Acquire or Retain? That Should (Not) Be the Question!
By: Elie Ofek, Barak Libai and Eitan Muller
Eli Lilly: Weighing Options in the Obesity Drug Market (Abridged)
By: Elie Ofek and Martha Hostetter
A Booming Opportunity: The Untapped Commercial Potential of Older Consumers
By: Elie Ofek and Barak Libai
