Skip to Main Content
HBS Home
About
Academic Programs
Alumni
Faculty & Research
Baker Library
Giving
Harvard Business Review
Initiatives
News
Recruit
Map / Directions
Faculty & Research
Faculty
Research
Featured Topics
Academic Units
…
→
Harvard Business School
→
Faculty & Research
→
Publications
Publications
June 2012
Teaching Note
HBS Case Collection
Sephora Direct: Investing in Social Media, Video, and Mobile (TN)
By:
Elie Ofek
Format:
Print
|
Language:
English
|
Pages:
35
ShareBar
Citation
Ofek, Elie. "Sephora Direct: Investing in Social Media, Video, and Mobile (TN) ." Harvard Business School Teaching Note 512-107, June 2012.
Purchase
About The Author
Elie Ofek
Marketing
→
More Publications
More from the Author
November 2023
Faculty Research
Infarm: Betting the (Indoor) Farm on Food Security
By:
Elie Ofek
August 2023
Faculty Research
Pricing and Customer Psychology
By:
Elie Ofek
July 2023
Journal of Marketing
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
By: Raghabendra P. KC, Vincent Mak and
Elie Ofek
More from the Author
Infarm: Betting the (Indoor) Farm on Food Security
By: Elie Ofek
Pricing and Customer Psychology
By: Elie Ofek
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
By: Raghabendra P. KC, Vincent Mak and Elie Ofek
