More from these Authors

• Report | 2020

  Benchmarking National Customer Orientation in New Markets

  Rohit Deshpandé, Imran S. Currim and Ofer Mintz

  Citation:

  Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.  View Details

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• Teaching Note | HBS Case Collection | May 2014 (Revised August 2020)

  Building a Social Media Culture at Dell

  Rohit Deshpandé and Michael Norris

  Citation:

  Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Teaching Note 514-113, May 2014. (Revised August 2020.)  View Details

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• Case | HBS Case Collection | January 2012 (Revised August 2020)

  The Swatch Group

  Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer

  In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential adjustments to Omega's product, pricing, distribution, and promotion strategies impact the sales of the Swatch Group's other 18 watch brands?

  Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry;

  Citation:

  Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)  View Details

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