Publications
Publications
  • July 2012
  • Case
  • HBS Case Collection

LEGO

By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.

Keywords

Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry

Citation

Rivkin, Jan W., Stefan Thomke, and Daniela Beyersdorfer. "LEGO." Harvard Business School Case 613-004, July 2012.

About The Authors

Jan W. Rivkin

Strategy
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Stefan H. Thomke

Technology and Operations Management
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