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  • July 2012 (Revised August 2015)
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SOHO China: Design, Development, and Social Harmony

By: Arthur I Segel and Mukti Khaire
  • Format:Print
  • | Language:English
  • | Pages:27
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Abstract

Founded in 1995 by Zhang Xin and her husband Mr. Pan Shiyi, SOHO China has developed into a world-class real estate development firm that has consistently delivered high-quality projects known for their cutting-edge designs and investment potential. Despite the tremendous success of the firm, Zhang Xin still looks at the future with great uncertainty. Average residential pricing in China has dropped, as government continues to put downward pressure on residential housing prices through restrictions on the number of apartments a resident is allowed to purchase, and aggressive promotion of affordable housing on the low-end of the market. Zhang Xin wonders what opportunities and threats such market conditions present to SOHO. On the sales and marketing front, SOHO China has historically been geographically-focused only on high-end, design-driven projects in Shanghai and Beijing. As the market became more competitive, Zhang Xin wondered what key strategic decisions in regards to design, financing, and sales the company would need to make in order to maintain its competitive advantage in China.

Keywords

Real Estate; Organizational Culture; Leasing; Design; Asset Management; Salesforce Management; Sales; Real Estate Industry; China

Citation

Segel, Arthur I., and Mukti Khaire. "SOHO China: Design, Development, and Social Harmony." Harvard Business School Case 213-025, July 2012. (Revised August 2015.)
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About The Author

Arthur I Segel

Finance
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Related Work

    • March 2013
    • Faculty Research

    SOHO China: Design, Development, and Social Harmony (TN)

    By: Arthur I Segel
    • July 2012 (Revised August 2015)
    • Faculty Research

    SOHO China: Design, Development, and Social Harmony

    By: Arthur I Segel and Mukti Khaire
Related Work
  • SOHO China: Design, Development, and Social Harmony (TN) By: Arthur I Segel
  • SOHO China: Design, Development, and Social Harmony By: Arthur I Segel and Mukti Khaire
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