Publications
Publications
  • June 1993 (Revised April 1994)
  • Supplement
  • HBS Case Collection

Frito-Lay, Inc.: The Navigator Project (B)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
  • Format:Print
  • | Pages:2
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Abstract

Supplements the (A) case.

Keywords

Projects; Food and Beverage Industry

Citation

Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (B)." Harvard Business School Supplement 193-085, June 1993. (Revised April 1994.)

About The Author

Lynda M. Applegate

Entrepreneurial Management
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