Publications
Publications
- June 2012
- HBS Case Collection
Cynthia Hogan and the Birth of Novartis (TN)
By: Rosabeth M. Kanter and Matthew Bird
Citation
Kanter, Rosabeth M., and Matthew Bird. "Cynthia Hogan and the Birth of Novartis (TN)." Harvard Business School Teaching Note 312-113, June 2012.