Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • May 2012
  • Case
  • HBS Case Collection

Indigo Telecom Australia

By: Cynthia A. Montgomery and Keith Chi-ho Wong
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

Two entrepreneurs identify an opportunity to bring ubiquitous satellite phone service to the outback of Australia. This case challenges students to carefully identify and evaluate the added-value the firm is bringing to the market, its priorities in implementation, and two quite different visions about who the firm should serve, and the range of products and services it should offer, in the short to intermediate term.

Keywords

Strategy; Start-up; Co-founders; Entrepreneurs; Entrepreneurship; Business Startups; Business Strategy; Telecommunications Industry; Australia

Citation

Montgomery, Cynthia A., and Keith Chi-ho Wong. "Indigo Telecom Australia." Harvard Business School Case 712-492, May 2012.
  • Educators

About The Author

Cynthia A. Montgomery

Strategy
→More Publications

More from the Authors

    • March 2022
    • Faculty Research

    Assets, Capabilities, and Other Resources

    By: Cynthia A. Montgomery and Maria Roche
    • April 2021
    • Faculty Research

    Coca-Cola: Preparing for the Next 100 Years

    By: Cynthia A. Montgomery and James Weber
    • December 2020
    • Faculty Research

    France Télécom (C): An Unprecedented Trial

    By: Cynthia A. Montgomery and Ashley V. Whillans
More from the Authors
  • Assets, Capabilities, and Other Resources By: Cynthia A. Montgomery and Maria Roche
  • Coca-Cola: Preparing for the Next 100 Years By: Cynthia A. Montgomery and James Weber
  • France Télécom (C): An Unprecedented Trial By: Cynthia A. Montgomery and Ashley V. Whillans
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College