Publications
Publications
  • May 2012
  • Case
  • HBS Case Collection

Indigo Telecom Australia

By: Cynthia A. Montgomery and Keith Chi-ho Wong
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Two entrepreneurs identify an opportunity to bring ubiquitous satellite phone service to the outback of Australia. This case challenges students to carefully identify and evaluate the added-value the firm is bringing to the market, its priorities in implementation, and two quite different visions about who the firm should serve, and the range of products and services it should offer, in the short to intermediate term.

Keywords

Strategy; Start-up; Co-founders; Entrepreneurs; Entrepreneurship; Business Startups; Business Strategy; Telecommunications Industry; Australia

Citation

Montgomery, Cynthia A., and Keith Chi-ho Wong. "Indigo Telecom Australia." Harvard Business School Case 712-492, May 2012.

About The Author

Cynthia A. Montgomery

Strategy
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