Publications
Publications
- May 2012
- HBS Case Collection
Indigo Telecom Australia
By: Cynthia A. Montgomery and Keith Chi-ho Wong
Abstract
Two entrepreneurs identify an opportunity to bring ubiquitous satellite phone service to the outback of Australia. This case challenges students to carefully identify and evaluate the added-value the firm is bringing to the market, its priorities in implementation, and two quite different visions about who the firm should serve, and the range of products and services it should offer, in the short to intermediate term.
Keywords
Strategy; Start-up; Co-founders; Entrepreneurs; Entrepreneurship; Business Startups; Business Strategy; Telecommunications Industry; Australia
Citation
Montgomery, Cynthia A., and Keith Chi-ho Wong. "Indigo Telecom Australia." Harvard Business School Case 712-492, May 2012.