Publications
Publications
- 1999
- Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation)
Shouhin Kaihatsu ni okeru Miniaturization Senryaku (Miniaturization Strategy for Product Development)
Citation
Takeuchi, Hirotaka. "Shouhin Kaihatsu ni okeru Miniaturization Senryaku (Miniaturization Strategy for Product Development)." In Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation), by Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Tokyo: Yūhikaku, 1999, Japanese ed.